Models Taylor Hill and Hailey Baldwin are the new faces of L’Oréal Professionnel, also known as L’Oréal’s upscale in-salon brand. The company announced on Wednesday that both Hill and Baldwin have scored makeup beauty contracts in the past with Lancôme and Model Co., but this marks a first into the hair department for both.
“They embody a new generation of women that is both addicted to fashion and ultra-connected, women who express their personality through hair color and style to transform themselves just like with make-up,” said Marion Brunet, L’Oréal Professionnel International General Manager via a statement.
“L’Oréal Professionnel has both the ambition and strength to address these needs, thanks not only to its broad portfolio of innovative products and services but also its talented Hair Artists whom we work with worldwide,” Brunet added.
The news release highlights the importance of both Baldwin and Hill’s social media presence. The brand also posted a video announcing the news on YouTube: