Jerrod Blandino the founder of Too Faced cosmetics posted to Instagram two images with the hashtag #sneakypeeks letting fans of the brand know that new cosmetics will be released. Usually when new makeup is being created makeup artists post pictures of the product or a glimpse of it, such as when Wende Zomnir recently did, giving a sneak peak of Urban Decays new Trouble Maker Mascara. Jerrod Blandino did the opposite and instead of showing the product, he posted a video of different swatches of glitter, in shades of pink and purple with the hashtag #sneakypeeks. Could this mean a new product for the fall?
He then posted a picture, of a very adorable puppy with a heart in the middle that says Too Faced. He used the same hashtag as the previous post but this time added the hashtag #tfanimalwelfarefund, which could mean that the proceeds of his new makeup could be going to charity.
This was a great way for the brand creator to send some news about upcoming makeup and fans responded positively on Instagram. Even though we don’t know yet exactly what Jerrod Blandino and his team have in mind for Too Faced we are sure excited now to see what they are going to be releasing.