Fenty Beauty is finally here. Rihanna’s cosmetics brand has dropped online and is available at Sephora stores as well. The Fenty Beauty collection consists of highlighters, lipglosses, and more. The collection also includes 40 different foundations, a primer, and 10 Match Stix every product is meant to cater to all skin tones.
The brand is pretty affordable too with prices ranging from $16 to $54.
“Makeup is there for you to have fun with,” Rihanna says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
The singer has released many projects and collaborations, including designing her fashion line, Fenty x Puma, Fenty x Stance socks and becoming the first black spokeswoman for Dior. However, her step into the cosmetics world has been years in the making. In August 2014 filed trademark documents in her last name, Fenty, for apparel, lingerie, cosmetics and swimwear.
Fenty Beauty is made by Kendo Brands, which is a Sephora’s indie label that also makes Kat Von D and Marc Jacobs Beauty. If you want to shine bright like a diamond head over to the website or your local Sephora and get your Fenty on.