Rihanna shook the beauty world over the past week as she dropped her long-awaited makeup line, Fenty Beauty, gaining attention with her inclusive foundation that includes 40 different shades.
In the collection you will also find a primers, highlighters, contour kits, brushes, beauty sponges, lip glosses and more.“I wanted things that I love,” Rihanna said in an interview with Refinery 29. She adds:
“Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”
The beauty industry has faced criticism on their representation of beauty and having limited to no products available in makeup lines for people of color.
Florence Adepoju, lipstick designer for MDMflow, told W Magazine:
“Rihanna’s shade range is incredible, especially for darker skinned women and very pale women, who are usually not represented in brand launches.” She continued, “Representation has been a huge problem in the beauty industry for a long time so it’s really refreshing to see Rihanna tackle this in a bold way.”
Fenty Beauty products are selling at all Sephora locations fast, largely due to the immense need for more inclusive makeup and popularity for Rihanna’s beauty brand is on the uprise. The YouTube beauty community has been all over the new release and below are a few reviews of Fenty Beauty: