Burger King has launched a new ad campaign that has customers thinking twice when it comes to doing simple tasks such as, ordering a burger at a driver thru window.
In honor of World Literacy Month the fast food chain has revised their menus to not only display orders, but a message as well. According to the World Literacy Foundation, 1 out of 5 people in the world cannot read or write. The Burger King McLamore Foundation— a foundation dedicated to, ‘building brighter futures for students across the world’ as stated in their mission statement— decided to go one step further in raising awareness. In changing the drive thru menu boards of one restaurant, and recording the reactions of its customers, Burger King left some saying ‘Wow!’.
The ad features customers who drive up to the menu only to see that the names of the items have been replaced with gibberish and “garbled” letters. As customers give up trying to interpret the confusing menu, they drive up to the second window, and are greeted by an employee with a compelling message.
“Did you know that 1 in 5 people worldwide can’t read? What you saw on that menu is what they see all day.”
Leaving customers in the video awestruck, there is no doubt that the ad will do the same to each of its viewers.
To find out how you can help the Burger King McLamore Foundation make a difference head over to BKMcLamoreFoundation.org for more information.