Cara Delevingne is the face of new Puma campaign – Do You.
Cara posed for a series of pictures showing off her toned body and wearing almost no make-up.
The DO YOU campaign, which is fronted by the creative director Rihanna, who wants to inspire confidence in women.
Rihanna, who is a creative director on the campaign, aims to inspire confidence in women and empower them.
‘It’s about accepting who you are, no matter your faults. ‘DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.’
Rihanna’s collaboration with Puma – Fenty x Puma will be showcased during the Paris Fashion Week. This is where you can live-stream it – CLICK