Since her divorce from long-time partner and actor Brad Pitt, Angelina Jolie has mostly remained out of the public eye. However, the announcement that she is entering the perfume business as the new face of Guerlain perfumes is acting as her official reentrance into the spotlight. On January 23rd, the French perfume brand announced that the actress going to be the “icon” of the ‘Mon Guerlain’ scent, which is due to come out in March.
In a press release, perfumer Thierry Wasser said his inspiration came from the “notes of a woman,” otherwise known as “the choices, emotions, and dreams that embody modern femininity.” The same press release revealed that, although the partnership was solidified in 2015 while Jolie was directing First They Killed My Father (2017), her interest in the brand was actually born a long time ago. The actress has not been the face of a major brand since her partnership with Asian personal care brand Shiseido in 2007, but her nostalgic childhood memories of her mother using the iconic Guerlain violet-scented facial powder may have actually sealed the deal for her.
True to her humanitarian spirit, Jolie has refused to accept her salary from the perfume giant. Instead, she has announced that she donated all of the earnings to a charity – the name of which for the time being remains unclear. It is notable, though, that she is a Special Envoy of the UN Refugee Agency, as well as the co-founder of the Preventing Sexual Violence Initiative.