Battle Of The Kylies: Jenner Loses

attends Marie Claire's Image Maker Awards 2017 at Catch LA on January 10, 2017 in West Hollywood, California.

Last week, the United States Patent and Trademark Office (USPTO) rejected Kylie Jenner’s application. According to papers filed, Jenner attempted to register the trademark “KYLIE” in the U.S. for “advertising services” and “endorsement services.”

In response, Kylie Minogue’s team filed their opposition in February 2016, citing possible confusion and “damage” to Minogue’s branding.


The “Can’t Get You Out Of My Head” singer called Jenner a “secondary reality-television personality” and in contrast, described herself as an “internationally renowned performing artist, humanitarian and breast-cancer activist known worldwide simply as ‘Kylie’.

The BBC reports that Minogue reportedly withdrew her opposition on January 19th, implying that the two reached a settlement out of court. However, Kylie Jenner, who wants the name for her clothing and beauty empire, has already lodged an appeal.

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