On February 2nd, Nordstrom confirmed that it dropped Ivanka Trump’s line from all of its stores. In addition to her name being taken off the list of available brands, the clothing retailer has taken all of her products off the website and out of stores.
Although this was being interpreted as a political statement, a spokesperson from Nordstrom refuted this claim:
“This was a decision made entirely based on brand performance. We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.”
Despite this, Trump’s father has come to her rescue via Twitter. On the morning of February 8th, he tweeted that his daughter was being treated “unfairly” and that she is a “great person.”
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
In addition, Rosemary K. Young – the senior director of marketing at Ivanka Trump – also released a statement refuting the claim that Trump’s brand was not performing well. She said, “the Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016.” However, no one from the brand has commented on Donald Trump’s tweet, nor has anyone representing Nordstrom. This has not stopped the public from responding, though, and Trump has once again come under fire for being too combative and defensive on the social media outlet.
Popular “Vlogbrothers” internet personality Hank Green (@hankgreen) spoke up, questioning the POTUS’s priorities:
Should the President of the United States be attacking American businesses for personal reasons?
— Hank Green (@hankgreen) February 8, 2017
Others, like Twitter user @JoshEdits, praised Nordstrom, despite the statement that claims it was not political:
— Josh Belzman (@JoshEdits) February 8, 2017
Many believed that Trump’s tweet was an indication of an abuse of power, like British photographer Darren Bell (@Darren_Bell):
— Darren Bell (@darren_bell) February 8, 2017
CEO and strategy consultant Scott Monty (@scottmonty) went so far as to link Trump to an article about a statement his wife Melania made, asking the public to be kinder on social media:
Forgetting something? https://t.co/E9Zgsu3dWb
— Scott Monty (@ScottMonty) February 8, 2017
In spite of all the social media attention being brought to the subject, Nordstrom is still maintaining the position that the decision had nothing to do with politics. In response to a claim that the company dumped Trump because of the immigration ban, a spokesperson released an email statement that read:
“Last week our copresidents sent an e-mail to all Nordstrom employees to offer support and resources for those directly impacted by the executive order on immigration. Some news outlets have claimed that e-mail was linked to the business decision to move away from Ivanka Trump brand. That’s not accurate. For us, the two were not connected.”