As she travels for the Beauty and the Beast press tour, Emma Watson is also dedicating time to promoting eco-friendly fashion looks. This comes as no surprise, as the thoughtful actress is always using her celebrity platform to raise awareness for often ignored issues around us. Watson is so passionate about her causes that she even created a campaign He for She to promote women’s issues.
Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves
Now, Watson is going the extra mile raise awareness on how damaging fashion can be to the environment. Just the other day, Watson debuted a brand new Instagram account called @the_press_tour, to allow fans to keep up with her as she promotes her Disney film. The account is fashion centric, and the three images posted so far are shots of Watson’s gorgeous sustainable outfits worn to press events.
The captions on the images take the time to profile each designer displayed and describe the measures the brands take to be eco-friendly. For posts of outfits worn to events, @the_press_tour posts photo montages showing the look from original design sketch, to the look hanging up, and Watson modeling the look and wearing it at an event.
Today was a brilliant day of interviews, press conferences and photoshoots for @beautyandthebeast in France. We snuck out of the junket and onto the roof of the hotel to capture these shots against the beautiful Paris skyline. Custom @louisvuitton dress designed by @nicolasghesquiere. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill. Dress validated by @ecoage #ecoloves
Though the account has only been in use for one day, it already has amassed over 250k followers and over a hundred thousand likes on each image! Gaining more followers by the day, @the_press_tour is already a must follow!