The critical acclaim that the New Zealand-based singer-songwriter Lorde received for her 2013 album Pure Heroine foreshadowed a future of success and pop stardom for the singer. However, it has been over three years since the release of that album, and she has still not released much new music (with the exception of a few collaborations.) This does not mean she’s been completely silent, though. Instead, she’s been carefully revealing just enough bits and pieces of information in order to keep everyone guessing, and fans are definitely on their toes.
The newest installment in Lorde’s trail of teasers is a 15 second video that features the star walking alongside a chainlink fence while a piano track plays in the background. The music cuts out at the 7 second mark, when the date “3.2.17” flashes across the screen, next to the acronym “NYC.” Not even 3 full seconds later, the screen changes to read “3.3.17 NZ.” Although she intentionally left the video ambiguous, it is implied that these dates signify the release of new songs in those areas. The video, titled M*******A, is available to watch at imwaitingforit.com.
Despite her relative silence on the subject, the singer has not been completely AWOL in regards to her second album. On November 7th, 2016 – her 20th birthday – she posted a long letter to her fans on her Facebook page, in which she explained the motivation behind Pure Heroine while also talking about the writing process of the new album. The beginning of the letter features poetic musings on adolescence, as well as harsh realizations about the changes she has undergone since entering the public eye:
I was 16 when most of us met. Can you believe it? I laugh thinking about that me now – that glossy idiot god, princess of her childhood streets, handmade and ugly and sure of herself… All my life I’ve been obsessed with adolescence, drunk on it. Even when I was little, I knew that teenagers sparkled. I knew they knew something children didn’t know, and adults ended up forgetting.
She later goes on to say:
Writing Pure Heroine was my way of enshrining our teenage glory, putting it up in lights forever so that part of me never dies, and this record – well, this one is about what comes next.
Lorde expresses regret at the fact that she has to stay quiet about her sophomore album, while also explaining why it is – in her eyes – completely necessary in order to ensure that it is perfect:
I want nothing more than to spill my guts RIGHT NOW about the whole thing – I want you to see the album cover, pore over the lyrics (the best I’ve written in my life), touch the merch, experience the live show. I can hardly stop myself from typing out the name. I just need to keep working a while longer to make it as good as it can be. You’ll have to hold on. The big day is not tomorrow, or even next month realistically, but soon. I know you understand.
Ever since her emergence into the music world, Lorde has had a special connection with her fans – she was and continues to be someone they can identify with. Being as young as most of her fan base has given her the opportunity to be genuine with them and this is one of the main reasons she has not come under fire for the long wait between releases.
Until the release of the new album, fans also have a few tour dates to look forward to. She will be performing at Coachella, Governor’s Ball, and Bonnaroo in addition to being Saturday Night Live‘s musical guest on March 11th.