Producer, radio personality and television host Ryan Seacrest has collaborated with dermatologist Dr. Harold Lancer to create “Polished”. The men’s skin-care line will be brought to the market through a partnership with Bonfire Entreprise, a new affiliate of Guthy-Renker, a direct marketing company.
Seacrest posted a picture on Instagram yesterday teasing the line:
The skin-care collection consists of three main products: a daily micro-scrub, a dual cleanse and shave cream and an oil-free moisturizer with SPF 30 as well as an antiaging serum and a daily lip-care SPF 15 sunscreen.
“We’ve been working together for a number of years on the Polished products and brand and believe that it provides the perfect solution for the modern man who wants more from his skin-care routine,” Seacrest and Lancer said. “We’re excited to partner with the Bonfire team to create a direct and powerful relationship with our consumer in 2017.”
Prices are not yet set and the line will be sold direct-to-consumer on the company’s web site.
“Polished” is set to release in June 2017.