The brand just announced that it will be hosting its own music festival, called #C2CMLN.
On March 30th, Gucci will be opening the doors to its headquarters in Milan, where VIPs will have access to an electronic-music event headlined by Venezuelan producer Arca.
In addition, the brand will also be providing visuals by the artist Jesse Kanda, who has previously worked with Maison Margiela and Comme des Garçons.
The announcement follows Gucci’s recent launch of a coveted capsule T-shirt collection.
Designed by creative director Alessandro Michele, the Dover Street Market Ginza line includes three T-shirt styles branding the signature Gucci logo, all with a different concept.
The collection consists of a limited run of 10 pieces each.
The pieces are currently being sold exclusively at Dover Street Market, Ginza.