Kaia Gerber has been the face of Marc Jacobs Beauty since September 2016. On Friday, Gerber was announced as the new face of Marc Jacobs’ ‘Daisy’. The perfume is also celebrating its 10 year anniversary on the market.
The 15-year-old is joined by models Sofia Mechetner and Dilia Martins, frolicking in a field of white daisies:
The campaign will officially launch in April with a focus on social media. Gerber, the Marc Jacobs Instagram account and select influencers will reportedly be posting ‘Daisy’-related content across social networks to reach their combined following of over seven million followers over the next set of weeks.
A limited-edition anniversary version of ‘Daisy’ will also be hitting U.S. stores April 5th, and global stockists in May. The updated all-white bottle will feature an oversize cap.
Check out the new ‘Daisy’ commercial below: