Gigi Hadid has wowed people with her red-carpet, campaign, and editorial looks. Now the person behind the magic of Gigi’s looks is landing her own Maybelline contract. Erin Parsons, has been the model’s personal makeup artist for quite some time and is being named a global artist for the makeup brand. Parsons has already with several Maybelline projects, since Gigi has been modeling for the brand since 2015. The make up artist announced the news on her instagram today.
❤️I am so excited to officially announce I am the new Global Makeup Artist for @maybelline 😍👏😍This is beyond a dream come true! 😊I grew up using Maybelline and even hung the ads I saw in magazines on my wall for makeup inspiration. Now to be leading the vision and artistry of this iconic brand is truly an honor for me.❣️Can't wait for everyone to see what we've been up to! 💄💋😍 Also have to say Thankyou to nicest girl I know @gigihadid for introducing me to the #maybellinefamily. 🤗😘❤️ special thanks to @yuliagorbachenko and @raisingkaned for the awesome portrait! 😃🤗😘😘😘also check out the link in bio from the exclusive interview I did with @ellenbthom for @wwd 😃
As a global makeup artist, Erin Parsons will have a creative presence and will oversee the brand’s looks for sponsored fashion shows and campaigns. According to Fashionista.com and Women’s Wear Daily, although the commercial appeal is important with brands like Maybelline Parsons is hoping to bring her experimentation of colors and textures (which she is known for) and more artistic perspective to the brand.
“I really want to take Maybelline to a whole other place — they’re killing it with the products, but I want to give [the artistry] that extra ‘oomph.'”
Erin Parsons, started her makeup career working at local makeup counters in her native of Cleveland, Ohio. She later assisted British make-up artist, Pat McGrath, who recently just won the CFDA Founder’s Award.