Pantone’s Dramatic New Color, Inspired by Prince

Pantone and the Prince Estate partnered to create a purple hue called “Love Symbol #2,” to commemorate a year since the pop icon’s death.

The chosen dark shade of purple was inspired by Prince’s 1983 song, “Purple Rain,” appropriately titled after the film of the same name. The singer won seven Grammy’s and a Golden Globe award for the dramatic song.

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“A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style,” said Pantone’s vice president, Laurie Pressman. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

Pantone announces a “color of the year” at the beginning of every year. The forecasting agency has taken some unconventional routes lately—announcing two colors at once in 2016, and now, announcing a shade in the middle of the year to honor a person, rather than a trend.

This color is more than just a pretty hue. It demonstrates how the pop star distinguished himself creatively and continues to impact society—particularly in a time when voicing our opinions and embracing differences is crucial.


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