LVMH’s latest project is not what you’d expect.
The company that houses luxury labels Louis Vuitton, Marc Jacobs, Dior and Givenchy is investing in a new venture: a $70 million theme park.
The park will be constructed over the Jardin d’Acclimatation, Paris’ historical park that Napoleon III and Empress Eugénie opened in 1860.
LVMH has managed the Jardin d’Acclimatation for the past 33 years, and even constructed the arts and culture center, Fondation Louis Vuitton, right next to the property.
CELEBRATION _ The day before the launch of the complete makeover, the @jardindacclimatation invites visitors to a special day of free entry, rides and entertainment. Rendezvous on Sunday, September 3, to celebrate the future Jardin d’Acclimatation! More information on jardindacclimatation.fr _ #jardindacclimatation #themepark #paris #nature
The Jardin’s current attractions—a mini-golf course, house of mirrors, train and enchanted river—will be joined by 17 new steampunk-themed rides for all ages.
The industrial, science fiction-inspired theme was chosen to honor the park’s long history while adding a modern twist.
“The result will be a completely rejuvenated park that retains all its distinctive enchantment and charm,” LVMH stated.
The theme park will be ready by May 1, 2018. Tourists can still visit the park during construction.