Back in April, Kendall Jenner was featured in a controversial Pepsi commercial causing much backlash against the reality TV star.
The commercial faced criticism for appropriating images of the Black Lives Matter movement for the purpose of selling soda. The ad features protesters marching down the street toward a large group of police officers while Jenner is modeling for a fashion shoot. After seeing the crowd walk by, she ditches the shoot, wipes off her lipstick, grabs a can of Pepsi and gives it to a police officer. The officer cracks open the can, takes a drink and the crowd bursts into cheers, apparently solving the complex social issues in society through a soda.
Pepsi has since taken down the politically-charged commercial and for the past six months, the fashion model has been silent on the matter until this week’s episode of Keeping Up with the Kardashians.
During the episode, a teary-eyed Kendall expressed deep regret for ever participating in the ad.
“I would never purposely hurt someone, ever,” Jenner said crying in a confessional interview. “I would, obviously— if I knew this was gonna be the outcome, I would have never done something like this. But you don’t know when you’re in the moment, and like, it was the most … like, it was … like, it was so … like, I just felt so f**king stupid.”
Jenner said she agreed to do the commercial because she trusted the company with its resumé of stars who have participated in Pepsi commercials prior.
“When I first got this offer … I mean, it’s a huge company. The people I was following were so iconic and amazing,” Jenner said, according to BuzzFeed. “Michael Jackson has done it, Britney Spears has done it, Beyoncé has done it, Pink. The list goes on. So to get something like that was just … It was so exciting.”
Pepsi has since apologized for creating the ad and also apologized to Kendall Jenner for putting her in such a position. Khloe Kardashian defended her sister in an on-camera interview.
“Kendall did a commercial and basically caused a huge controversy,” Khloe said. “It sucks because Kendall’s been taking the blame for it all. Kendall tries really hard to be socially conscious and aware of the jobs that she takes and to really think about how things affect other people, so it weighs really heavy on her heart.”
The conversation with the Kardashian/Jenner sisters is featured on Sunday night’s episode of Keeping Up with the Kardashians.