The British brand decided to produce a three-minute “film” as their campaign for Christmas 2016.
The film acts as a trailer that dramatizes the brands founder, Thomas Burberry. Domnhall Gleeson and Sienna Miller play the lead roles, with Miller acting as the fictional love interest.
The title for the film, The Tale of Thomas Burberry, is a tribute to Mr. Burberry and his iconic fashion line–famous for the ever-reputable trench coat.
“This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat in our own words,” said Christopher Bailey, Burberry Chief Creative and Chief Executive Officer. ‘The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows.”
Take a look at look at the campaign: