International Woolmark Prize 2017 was awarded to womenswear designer Gabriela Hearts and menswear designers Matthew Dainty and Ben Cottrell. The designers won AU$100,000 and will get a chance to create a capsule collection in Merino wool.
The Woolmark prize was launched in 1953 and honored Yves Saint Laurent and Karl Lagerfeld, two emerging designers of the time.
Miroslava Duma was one of the jurors and said:
“We’re living in difficult times; the world is changing and I feel that nowadays what really matters to customers is quality, sustainability, comfort, innovation, and craftsmanship.
Miroslava mentioned that she loves what Gabriela Hearst is doing by exploring different ways to innovate products and creates items that are worth spending money on and investing into.
Another juror was the chair of British Fashion Council – Natalie Massenet. Natalie said about Hearst:
“She [Gabriela Hearst] grew up on a Merino-producing ranch, so she already loved the material, and she produced a collection with huge potential in terms of reaching her audience. You can see how a Merino evening gown could be worn to the Oscars all the way through to a suit you can wear while bicycling.”
Victoria Beckham was also one of the jury and the winners were selected out of 75 designers from more than 60 countries.