Slowly gaining popularity over the past few years, 2016 saw athleisure take a firm foothold in the fashion world. Street-style was dominated by the athlesiure look, and it even went high fashion when designers sent countless models wearing joggers and hoodies down the runway at fashion week. After all, how can we forget the Yeezy Season 4 show, right?
Practical and comfortable while remaining sleek and stylish, it’s no surprise that this trend quickly went from celebs running errands after the gym to the average person going about their day. With so many different takes on the look, athleisure has an appeal to most everyone ranging from gym junkies to fashion bloggers. Though the trendy style may feel fresh and different, this spill of workout gear over into daywear is nothing new.
Just ten or so years ago the must-have item for A-listers and everyday women alike was the same one that makes so many of us cringe today: the Juicy Couture tracksuit. How could we forget? With their low slung pants, candy colors, and of course the infamous rhinestone “Juicy” emblazoned across the booty, everyone had to have them. It seemed the motto for the juicy look was “the trashier the better” and it’s market was unrefined new money.
After three years of velour glory, no celeb would be caught dead in one of the outfits, though they lived on in the world of the general public until about early 2009. Just when we thought they were buried deep in the past along with butterfly clips, platform flip flops, and chunky Tiffany bracelets, it seems they are shockingly cropping up again.
Just last night, Kylie Jenner was seen sporting a pair of rhinestone encrusted Juicy pants in black as she accompanied her sisters Kendall and Kim to the set of Oceans 8. Of course, this is Kylie Jenner we’re talking about, so make no mistake that her Juicy suit wasn’t any old one from the back of her closet. The lip-kit mogul was sporting an outfit from the Vetements x Juicy Couture collaboration that debuted at their Paris Couture Week show last July. In the fifty-five look Vetements show, the designer showcased numerous collaborations from other brands that inspired the label’s style.
It may come as a huge surprise, but Kylie is not the only celeb who has been spotted wearing the brand. Others bringing back Juicy include Rihanna, Eva Longoria, Amber Valletta, Amanda Steele, Nicki Minaj, Hanne Gaby Odiele, and Paris Hilton. Okay, okay, Paris Hilton trying to bring back her beloved staple isn’t all that surprising.
Just last March though, model Behati Prinsloo teamed up with Juicy to create the Behati X JC collection. Juicy then went on to create a fall capsule collection of seven tracksuits for Bloomingdale’s. The interesting part? The look hasn’t changed much at all. Aside from the incorporation of jogger style sweatpants, it’s for the most part the same pieces we rocked a decade ago.
Bloomingdale’s vice chairman Frank Doroff commented on the trend, telling WWD,
“Juicy was the originator of athleisure, a trend that resonates with our customers and has a strong presence in our fall 2016 assortment.”
Girls and young women from all over are jumping on the trend and trying to get their hands on the Juicy revival. Athleisure is still in, and velour is definitely having a moment right now. How do you feel about these sparkly, soft, pieces of nostalgia trying to edge their way back into the spotlight though? Will you dig your old Juicy Couture out from its grave in the back your closet? Or get online to snatch a new piece at Bloomingdale’s? Let us know what you think!