Jimmy Choo has combined men and women collection for the first time in their campaign. The campaign was shot by Dan Jackson. The background at the photoshoot was all about bright colors and oversized painted flowers.
Sandra Choi, the creative director of the brand said:
“I wanted the new campaign to portray the Jimmy Choo woman and man in the same environment. The one-of-a-kind beauty found in nature was a key inspiration for the spring collection and how we need to pause in our busy lives to stop for a moment and marvel at the wonders we co-exist with. The oversized perspective of the set reinforces the extraordinarily mesmerizing power of nature”.
Shona Heath, the artist who designed the background has previosuly worked with Miu Miu, Louis Vuitton and Mulberry.
Models are wearing the main pieces from the spring collection.