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Jonathan Simkhai X Carbon38 Uses Dancers To Showcase Collaboration

Jonathan Simkhai and Carbon38 are thinking outside of the box to advertise.

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Jonathan Simkhai and Carbon38 are choosing to forgo the typical models in the campaign for their recent collaboration. The Jonathan Simkhai X Carbon38 collection of athleisure wear is instead appropriately being showcased on dancers in this amazing video released by Harper’s Bazaar. The line perfectly merges the signature chic femininity Simkhai’s designs with the coolness and functionality of Carbon 38. The pieces in the collection take athleisure to the next level with unexpected peplum sweatshirts, high volume sleeves, lace up detailing, and wide leg pants. Watch these amazing dancers show off the line in action below!

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