Karlie Kloss is fronting the latest Adidas campaign and is looking to inspire women everywhere.
Kloss has said that her aim is to “have women all over the world smash their fitness goals this year” (mirror.co.uk). Well, she’s definitely inspiring all of us to head to the gym. She’s killing this new campaign as she’s visibly in great shape.
Adidas is taking fit-wear to a new level as it’s focusing on vibrant reds and blues paired with hints of black. The brand adds in sports tech for a more versatile audience, with elements such as climalite and climachill fabrics. These fabrics allow for any person looking to kill their workouts to stay cool and dry.
Kloss says, “In a way, I chase myself and the best version that I can be. My goals are to never stop challenging myself in all aspects of my life. Whether I’m at the gym, in a classroom, or on set – I’m never done.”
Let’s all challenge ourselves this year and hit the ground running, literally.
Shop the entire collection at, Adidas.com.