(Image Courtesy of LouisVuitton.com)
A year after its worldwide partnership with the UNICEF, Louis Vuitton has teamed up with the organization to launch #makeapromiseday. The aim is to continue its campaign to raise awareness for children facing and in the midst of humanitarian crisis.
When the day hits, the brand will be selling a special item that will have proceeds go directly to UNICEF. The product is a silver chain with the a lock pendant that has the classic LV logo at its center. With the sale of each Silver Lockit pendant, a $200 donation will be made, on the behalf of the buyer, to UNICEF.
Artistic director of LV, Nicholas Ghesquiere, had this to say to InStyle, “Louis Vuitton is a global name and I think it has to respond to global problems.”
The brand is looking to really be immersed in this project and they hope for it to go viral. Looking for many to take note and be involved in #makeapromiseday, Louis Vuitton has gathered up stars such as Selena Gomez, Miranda Kerr, and Nicole Kidman to make a pinky promise across social media. The idea behind the pinky promise is heartfelt and truly reflective of how significant this project is to UNICEF and Louis Vuitton.
President of Louis Vuitton Michael Burke had this to say, “Charity starts at home. Last year, we challenged our teams to come up with a symbolic gesture that would federate people around our cause. The idea of the #makeapromise campaign comes from children: when they make a promise, they mean it, and they seal it with a pinky promise. Children show us a simple way to change the world. One year after our successful launch, our teams have come up with this idea to keep our promise alive. It’s about joining forces worldwide to raise funds and awareness for children. We believe in the word of mouth. Our goal is to reach as many people as possible and to make a real difference.”
Shop the product and #makeapromise today!