Puma has been known to collaborate with many different celebrities and organizations, for example, their successful Fenty collection with singer Rihanna. This time, Puma is going above and beyond by collaborating with The New York City Ballet to bring a new Swan Pack Spring Collection. This will be Puma’s first activewear collaboration since 2016 and it will be a continuation of their “Do You” campaign that launched last year. The campaign was intended to celebrate individuality, to defy inequality and to live life your way.
From the feather details to the black cape and effortless style, every single girl will want to get their hands on this collection.The Swan Pack Collection will be inspired by the grace and strength of ballet, which combines performance, functionality and style that Puma believes in. The collection will include activewear, sneakers, backpacks and socks that will be available on February 1, 2017 at Puma stores and online at Puma.com