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Versace Will Not Be At Couture Week 2017

According to a release from the Italian fashion label itself, Versace has decided to sit out Couture Week.

Versace’s absence will definitely be felt, as Versace usually holds the opening slot each season and brings in high-profile models such as Gigi and Bella Hadid, Irina Shayk and Karlie Kloss.

Instead of couture shows, Versace says it will focus on a “client-facing strategy” around the world, while hosting private presentations accompanied by “elegant cocktail receptions and dinners.”

The brand has decided it can forgo haute couture. “At the moment, we do six shows a year, and my feeling is: That’s a lot of shows,” Chief Executive Jonathan Akeroyd told the New York Times. “Eight, if you count couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?” added Akeroyd.

Versace previously skipped couture shows from 2004 up until 2012. The release from the brand does not indicate if it might return.

Check out these looks from previous Versace runways:

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