Over the past decade Swarovski has blessed the Oscars with its beautiful sparkling chandelier that hangs above the stage. For it’s 10th anniversary at the Academy Awards, Swarovski is doing something new and different; the brand is showcasing their first ever fine jewelry collection by Atelier Swarovski. The new collection will premiere this Sunday during the 2017 Oscars which it’s branding itself as the “conscious luxury” and “responsible jewelry” line. The Atelier Swarovski Fine Jewelry Collection will be handcrafted in Paris with Swarovski Created Diamonds and crystals. The collection was created specifically for award season and it is launching as part of the Red Carpet Green Dress Initiative. The collection was also part of Swarovski’s reflection of their 120-year heritage, innovation, craftsmanship and sustainability that reflects their DNA. As part of their sustainability initiative, Swarovski began their lab-created diamonds called Diama, which is a sustainable alternative to naturally occurring diamonds because this method uses man-made diamonds instead of mining from the Earth that causes controversial Conflict Diamonds.
The Atelier Swarovski Fine Jewelry Collection will premiere following the 89th Academy Awards and will feature on Red Carpets around the world. The retail iteration of the collection will be available in 2018.