Besides from blessing our feed with gorgeous and amazing pics, Aubrey Ballard from @TheDandyLiar proved to us that with a little encouragement and a lot of passion, you can create a brand that’s not only aspirational but influential as well. Aubrey showed us that by taking fashion risks and experimenting with different styles, you will make a statement and bring out your own personal style that’s unique to YOU.
The Dandy Liar gives us statement pieces, bold accessories, beauty products, coffee and some major Girl Power! With over 53.6K followers and 809 posts later, The Dandy Liar is the ultimate destination for trendy pieces and effortless styles with a feminine and edgy vibe.
Read below for our exclusive interview with Aubrey Ballard from @TheDandyLiar.
1. How did you first started your Instagram page and what/who inspired you?
I first started @thedandyliar as a place to post things that inspired me. I’ve always worked in the fashion industry, and over time, I had friends and colleagues encourage me to begin posting my outfits and start a blog. And it kind of just grew from there, but very intentionally.
2. How did you come up with the username “The Dandy Liar” and what
does that mean for you?
This is probably going to make you laugh. When I was looking for a Twitter handle 8-9 years ago, back when Twitter first started, I wanted mine to be “The Dandy Lion.” Well, it was already taken. So I went with The Dandy Liar, and it just kind of stuck. Pretty ironic because I hardly ever even use
3. Who is your style icon and where do you draw your fashion inspiration from?
Gosh, sounds pretty cliche, but I have so many. Iris Apfel, Anna Dello Russo, Christian Lacroix, Natalia Vodianova, and Elsa Schiaparelli, to name a few (I have Pinterest boards dedicated to a few of them). And from where? Old Hollywood films, the runway, illustrations and art, and magazines, of course.
4. How would you describe your own personal style?
All over the place. I’m trendy and classic, feminine and edgy, colorful and monochromatic. That used to bother me, actually- not being able to place my style into just one category- but I think I’ve come to accept it. I once had a coworker tell me that I was the least picky person she knew when it came to clothing. Thanks, I guess? I think what she meant was that I will pretty much wear anything.
5. Where do you tend to buy your clothes?
I tend to lean towards fast fashion retailers like Zara, H&M and ASOS for trendy pieces, Madewell, LOFT and department stores for staples, and eBay and thrift stores for vintage and discounted designer. But above all, I shop where the deals are- I think they know me by name at TJ Maxx and Marshalls.
6. Is there a specific item(s) in your closet you absolutely can’t live without?
So many, but if I had to narrow it down to a few: my grandmother’s cocoon coat from the 1960’s. It’s cream with black piping and gold buttons and is just as gorgeous today as it was then. Secondly, a pair of blue brocade Prada flats I bought when I was 15. I’m 31 now and still (carefully) wear them all the time!
7. Is there a specific strategy that you use to plan your posts? Do you have a theme that you’re going for?
Haha, if you call scrambling around an hour before post time looking for the perfect image to post a strategy, then I guess that’s mine. 😉
While I’m only half kidding, I do plan sponsored posts ahead of time, as brands often give specific timelines for when they would like a post to go live. As for my theme, I’m not sure that I have one at the moment… that’s something I’m always working toward- creating a more cohesive look across my images. My goal is for someone looking at my feed to immediately get what I stand for.
8. Do you have any goals for your IG page?
Ultimately, the purpose for my Instagram page is to serve as an extension of my brand. The same goes for my other social/creative channels, such as my blog. For example, I’ve always been very active on Pinterest, and am currently working on creating my YouTube channel. I recently created @thedandyliarhome on Instagram as a place to share my love for anything that takes place inside the home – and for me, that’s interior design and motherhood.
🎉Some of my personal goals for 2017🎉 1. Hang more art in our home. 2. Start working out again, even if that means taking a 15 minute walk. 3. Take Johanna to the library as much as possible. 4. Get to know you amazing people. What are your goals/resolutions? Let me know in the comments! —— Get this entire NYE look here for under $75 👉🏼 http://liketk.it/2q15W @liketoknow.it #liketkit #ltkholidaystyle #targetstyle #prettylittleiiinspo #closetjunkie #everydaystyle #jewelryoftheday
9. What else do you like to do outside of Instagram?
Anything with my hands. I love to paint, make jewelry, sew, and rearrange the art on my walls over and over again. I’m constantly redecorating our house, and really, always need some sort of project. I also spend a lot of my free time thrifting.
10. What would you like to accomplish within the next 5 years?
Career-wise? To grow The Dandy Liar as much as I can. There are some amazing brands that I would love to work with and support. I’m also looking for opportunities to add to my skill set – I won’t turn down a new project or experience, good or bad. And personally? To continue growing our family. My husband and I have one daughter and she brings us more joy than we could have ever imagined. Oh, and to travel more.
💥👈🏼is how I would describe this Zara sale outfit. Get everything here (minus the top, which sold out but is fully stocked in 2 other prints) on the blog (link in bio @thedandyliar). * Also, you may be wondering why I am posting so many Zara outfits? It's because I look forward to this sale twice a year, and I tend to go a little crazy when it happens. 🤓