As “a return to the spirit of the original,” Calvin Klein has revealed a new logo on Instagram this morning.
It’s no secret that the sans serif typeface is reminiscent of the brand’s old logo. This Twitter user even made joke about the brand’s very-similar logo change:
Open Microsoft Word > Word Art > types Calvin Klein = their new logo pic.twitter.com/PORsrOjzKe
— Sofia_FINAL_v4.psd (@svanderrohe) February 3, 2017
The logo was designed in collaboration with English art director and graphic designer Peter Saville, who’s known for his work on album covers for Joy Division and New Order — two bands that Calvin Klein’s Chief Creative Officer Raf Simons frequently cites as inspiration.
However, the way the logo manages to update the old without completely throwing it out strikes a delicate balance. Simons will likely try to walk in his first offering for the brand which will debut at New York Fashion Week this month.
“[It’s] an acknowledgement of the founder and foundations of the fashion house,” Calvin Klein claimed of the logo.