Gap has made the decision to re-release styles from their 1990’s collection to give the people a much needed hit of nostalgia. The collection is called The Archive Reissue, and it is set to go live February 7th.
— Gap (@Gap) February 2, 2017
The campaign features names like Naomi Campbell, Evan Ross, and Rumer Willis just to name a few.
From the campaign it is clear to see that denim and basic tee’s will play a major part of this collection. Gap is known for producing the essentials that will get you through the day and keep you in style at the same time. The Archive Reissue will do just that, but will be even more downplayed.
A lot of basic white and black t-shirts were paired with acid-washed denim to help create the image of the 90s era. High-waisted jeans and denim cut-off shorts also stand out in the campaign video which means that Gap plans to have these pieces carry you over into the spring and summer seasons as well.
The collection will be available online as well as select stores.