Just after five months her debut line was released with Estée Lauder, Victoria Beckham is already releasing her encore line later on this month.
Beckham will show a teaser of this new collection on the runway at London Fashion Week on February 12 and she will bring back the original collection on February 17.
It is unknown what this collection will look like, but Beckham emphasized that the collection will tie in her fashion line with her beauty line. “It’s important that this is about fashion as well. Every collection we do I want it to have an element of fashion. Yes it’s all very wearable, but I also have fashion in there.”
Jane Hertzmark Hudis, group president at Estée Lauder Cos. Inc., confirmed that the collection is going to have 30 units, which is doubled than the original collection. The immediate sell out of the original collection gave both the brand and Beckham confidence to design and carry more product. The line will be available in more stores. The second line will be at 1,200 stores, where the first line was at 450 stores.
Pricing of her products can range from $30 for a lip pencil to $1,200 for a Victoria Beckham Collection Daylight box, which comprises of a lighted mirror and eight products. She will bring back city makeup “looks” for London and L.A., and will add on looks for New York, Paris and Miami.
Hudis credits Beckham for putting her true self out there, which she believes led to the success of the beauty collection. “She showed herself without makeup and doing her whole beauty routine…straight, honest, real and she talks the real talk. She [Beckham] understands aspiration on the one side, but she gets beauty as a real person.”
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