Nike is now offering extended sizes in their plus size line, reaching the goal to accentuate and flatter all women of all body shapes and sizes.
This plus size line will offer sizes from 1X-3X. This new line will provide a cut for women who aren’t just straight up and down, but will cater to all women of all body types.
Vice President of Nike Helen Boucher further explains Nike’s mission with their plus size line. “When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different.”
This line will steer away with only offering the “slimming” color black. It will provide more options with more exciting, bright colors.
“We know from talking to women that while they want black on tight-fitting garments, since black is very flattering, they also want bright pops of color,” Boucher said.
With the new size extensions, Nike hopes this will help all women to become motivated and push themselves to become the best athlete they could be and live a healthy life and to be strong and to be proud of themselves.
“The motivation in young girls today is to be strong; Strong is the keyword for us, size doesn’t matter.” Boucher said.