Nostalgia has been a recurring theme among fashion brands and retailers. It seems brands just can’t get enough of the 90s, and now the early 00s are making a come back as well. Club Monaco’s new collection is following this trend pattern with its new collection #ClubThrowback.
Established in Toronto in 1985, the crest was a staple of our brand. This Thursday, it will return for a limited time as part of our #ClubThrowback collection. – – Join us tomorrow to celebrate the launch of the #ClubThrowback collection in select stores. Shop the collection at the below stores at 6pm tomorrow, and online and in all Canada stores on Friday. 157 Bloor St. W, Toronto ON 403 Queen St. W, Toronto ON 1040 Robson St., Vancouver BC 1000 Ste-Catherine St. W, Montreal QC
The collection will have six-pieces made out of T-shirts and sweatshirts in an array of black, grey, and white. The collection will also display the brand’s logo from the 80s and 90s, as well as its current one.
But Club Monaco is going to the next level when it comes to playing the nostalgia game. Starring in the brand’s new collection campaign will be 90s favorites Alicia Silverstone, Selma Blair, and Justin Chambers. #ClubThrowback spokesmodels shared their own favorite #tbt moments on the brands social media. Whose ready for some throwbacks?
To celebrate the #ClubThrowback Collection, we partnered with iconic celebrities of today, who made their mark on the scene in the '80s and '90s. Shop the collection online now, in select Canada stores tonight at 6pm and in all stores tomorrow. – In honor of the launch, we asked @aliciasilverstone to share her favorite #TBT memory: "When I was 14-16 I would wear the same plain green cotton t-shirt and jeans to every audition I went on. I felt comfy and like myself. But looking back, I find it funny that I was completely uninterested in fashion – so much so that before we started filming Clueless I didn’t understand why there were so many hours spent in costume fittings with Mona May (the fabulous) costume designer. Only after seeing the film did I understand Mona's brilliant work and how the clothes were one of the main characters. Now I enjoy fashion and am so thrilled about the vintage costumes in my new show American Woman!"
We asked '90s icon @therealselmablair to share her favorite #TBT memory: "The soundtrack of my adolescence was filled with the Go-Go's. Belinda Carlisle was the perfect mix of girl punk and utterly adorable at the same time. She is my '80s and '90s 'it' girl. And now in 2017 we are finally friends…on Instagram." #ClubThrowback – While Selma’s sweatshirt is sold out online, you can find it along with limited quantities of the full #ClubThrowback Collection at the following locations tomorrow: Toronto Eaton Center, Yorkdale, N. Yonge, Bloor St., Sherway, Rideau, Square One, Ste-Catherine + Robson. Shop the entire collection tonight at 6pm at the below locations. Please note limited quantities are available on a first come, first served basis. 157 Bloor St. W, Toronto ON 403 Queen St. W, Toronto ON 1040 Robson St., Vancouver BC 1000 Ste-Catherine St. W, Montreal QC
“After many years working in the fashion business, in 2001 I got to shoot the Club Monaco campaign with Richard Avedon, the Godfather of fashion photography. I felt like I had arrived.” – @officialjustinchambers #ClubThrowback #TBT Shop the collection online now and in all Canada stores tommorow. – Join us to celebrate the launch of the #ClubThrowback collection at the locations below. The festivities start at 6pm. 157 Bloor St. W, Toronto ON 403 Queen St. W, Toronto ON 1040 Robson St., Vancouver BC 1000 Ste-Catherine St. W, Montreal QC