The Armani Teatro in Milian, Italy, is a landmark in the fashion world. Armani comissioned Japanese architect, Tadao Ando, to transform the former Nestle Chocolate factory into his famous theatre. The grey-colored minimalist concrete theater with steel framework has been the home of Armani’s collections for several of years. Now, Giorgio Armani is lending his famous Teatro to young Korean designer Munsoo Kwon.
“This season, I continue to support some of the most promising fashion designers on the international scene, keeping a global view of creative talent. I hope my encouragement and support will bode well for his career.”
Munsoo Kwon’s tenth collection will be presented at the Armani Teatro during Milan Men’s Fashion Week on June 18th, as well as Armani’s collection on June 19th. Kwon studied design at American design schools. He is the ninth designer to have had the privilege of using Armani’s Teatro. Other young designers who have used the renowned space with Armani’s blessing include Andrea Pompillo, Vivetta, Au Jour le Jour, and Xuzhi Chen. Kwon expressed his gratefulness to Women’s Wear Daily.
“I’m more than thankful to be granted with a chance to make [my] dream come true by Mr. Giorgio Armani.”
Armani has also kept being a fervent supporter of new artists in other ways, launching a design competition called, “New Bond.” The designer and the British Council of Fashion are creating a competition where fashion students in the U.K. can compete to work on Armani capsule collection for Spring 2018. The competition will have three winners, one for each competition category: bags, outerwear, and footwear. The winners will also have the opportunity to work at the Armani headquarters for three months, along with having their designs sold at Armani stores in London, Manchester, Glasgow, and online.