Jerry and Jessica Seinfeld’s GOOD + Foundation has spent the past 15 years hosting events and donating nearly 20 million gently used baby items to more than 100 antipoverty programs. Its most recent partnership, WWD announced earlier this week, is with luxury e-tailer Net-a-Porter.
“We are proud and honored to partner with Good + Foundation this summer on a series of events, content and charity initiatives across Mr Porter and Net-a-Porter that we hope will raise awareness and garner further support for the foundation’s mission,” Net-a-Porter president Alison Loehnis told WWD.
After the birth of their first child in 2001, Jerry and Jessica Seinfeld wanted to do something with their leftover baby gear. As the daughter of a social worker, Jessica couldn’t fathom throwing the gently used items away. To combat this issue and donate baby supplies to families in need, the Seinfelds launched the GOOD + Foundation—originally called Baby Buggy—in in 2001.
The first event of the partnership is a fatherhood luncheon on Thursday, June 8 at Le Coucou in Manhattan. The Seinfelds, Loehnis, and prominent figures like Will Kopelman and Gabriela Hearst will dine as they celebrate the launch of Mr Porter’s White Shirts Campaign. From June 8-18, Mr Porter will donate 100 percent of the proceeds of white t-shirts they sell to GOOD + Foundation.
According to Jessica, “GOOD + Foundation and Net-a-porter now have an integrated, ongoing partnership that will make a difference in more lives, and more families across the country.”