It is no secret that Kylie Jenner draws beauty inspiration from older sister Kim Kardashian. In an interview with Allure, Kardashian asked Jenner who her beauty icon is, and Jenner replied, “I feel like I should say you.” Kardashian said, “I mean, you don’t have to say it …but I’ll take it!” Jenner then said, “You are, though! I look up to you.”
Now, Kim is emulating her little sis. Kardashian has tapped the PR team used for Kylie Cosmetics to help launch her own makeup line, KKW Beauty. The line will come out on June 21, 2017.
Kardashian recently launched the line’s Instagram, @kkwbeauty, and its website, kkwbeauty.com. The branding consists of a pinky-nude, monochromatic color scheme, reminiscent of Kim’s recent affinity for minimalism.
Kim took to Snapchat and Instagram this morning to announce the first product: a cream contour kit. She also hinted that a KKW fragrance is to come.
Kardashian’s longtime makeup artist, Mario Dedivanovic, reposted Kim’s Instagram promo for KKW. He captioned the video, “The Glam Queen has arrived…get ready to be SNATCHED.” We couldn’t have worded it better.