More than 20 years after Kate Moss became famous, the fashion world continues obsess over her. She was just on the cover of W Magazine, vintage photos of her are plastered on mass-produced t-shirts, and most recently, Raf Simons has tapped a series of old photos for a Calvin Klein fragrance campaign.
Simons selected a 1993 series of never-before-seen photos taken by Moss’ then boyfriend, Mario Sorrenti to advertise his reinterpretation of the Calvin Klein fragrance, Obsessed. The fragrance was first released in 1993, and advertised using other photos from the series.
Moss and Sorrenti, who were 18 and 20 at the time, were sent to the Virgin Islands alone to work on the campaign.
“It is a story of an iconic and inspiring moment in fashion photography as much as a deeply personal and human love story, the two are intertwined and can never really be replicated again,” Simons told Fashionista.
“I was so passionate about photography, and Kate and I were in love… I loved photographing her,” Sorrenti said.
Sorrenti looked back nostalgically, saying that he was never as “obsessed” with photographing one person like he was with Moss.
Moss, however, looked back at her relationship with Sorrenti and called it “abusive.”
“He was obsessed, I’d wake up in the morning and he’d be taking pictures of me and I’d be like f*ck off,” Moss told U.K. publication the Independent.
Despite Moss’ less-than-fond memories, the fragrance is still expected to rank in the big bucks for Calvin Klein. WWD predicted that sales could reach $50 million within one year.