In December 2016, Coach announced that Selena Gomez would become the brand’s new ambassador. In May, Coach dressed the actress and singer for the iconic Met Gala, making heads turn towards Selena as she walked up the Met steps. And although during the event’s red carpet she was seen with her boyfriend, The Weeknd, Gomez was Coach Creative Director, Stuart Vevers’s, date for the gala. Now, Selena Gomez will continue her reported $10 million contract with Coach by starring in the brand’s new fall campaign.
The Coach Fall 2017 campaign will be road-tripped theme. Selena Gomez poses with inside a 1976 Plymouth Fury, creating the road trip image. The campaign was photographed by Steven Meisel, styled by Karl Temper, and directed by Fabien Baron.
In collaboration with the campaign Coach is releasing three short films that will also star Selena Gomez. Each film will depict one of Coach’s three iconic bags (the Rogue, the Coach Swagger, and the Edie). Not many details about the film are known, but they will portray Gomez getting ready for a night out in New York City.
Scroll down to see pictures behind the campaign from Coach’s instagram.