Stella McCartney, known for her eco-friendly designs, just announced a partnership with Parley for the Oceans, an organization that helps creative minds address and reduce ocean pollution in their respective industries. The partners created a yarn made out of recycled ocean debris such as plastic fishing nets and bottles.
McCartney already designed a sneaker out of this fiber for her ongoing Adidas collaboration, and plans to use it on bags and outerwear in the future.
“We felt by creating a premium material out of this trash, we can raise awareness for the problem in general,” said Parley founder Cyrill Gutsch.
The collaboration, which was announced by the Times on Tuesday, comes just in time for World Oceans Day, which is celebrated annually on June 8, to raise awareness about conserving the nation’s water resources. World Oceans Day was initiated in 1992 by the Canadian government the Earth Summit in Rio.
According to worldoceansday.org, “World Oceans Day helps raise the profile of the ocean and inspire more involvement in helping to conserve this amazing resource we all depend on.”
This year’s theme is preventing plastic pollution. McCartney clearly did her research.
You too can help reduce plastic pollution by using refillable water bottles, reusable shopping totes and avoiding plastic straws. Click here to find out more.