Alexander Wang knows a thing or two about innovation. This new collaboration with Adidas has not failed to impress with how the collection will be sold. All you need to do is send a text message to 917.512.7715 and the order will be delivered right to you. You can start texting on July 29th and 12PM ET.
“The activation is just as important as the products because it really speaks to the narrative and the concept,” said Wang. “If you see a wild posting, you could just text the number and order the item and get it essentially—in New York, where there’s so many cycling messengers—delivered right to your home.”
The capsule collection combines both lifestyle and performance wear pieces.