According to The Hollywood Reporter, the exhibition will take up three floors of Burberry’s new show venue, Old Sessions House, in Clerkenwell, London, and is set to explore the “the British way of life and character.” The showcase will include over 200 works by over 30 photographers, like Dafydd Jones, Shirley Baker, Martin Parr, Karen Knorr, and Andy Sewell.
‘Here We Are’ . Our new exhibition of British photography to celebrate the Burberry September 2017 collection, 18 September – 1 October #HereWeAre . Introduced by Christopher Bailey. Tap to listen . Dafydd Jones, Magdalen Commemoration Ball, Oxford, 1988 © Dafydd Jones . Ken Russell, In Your Dreams, January 1955 © TopFoto / Ken Russell . Martin Parr, O’Connell Bridge, Dublin, Ireland, October 1981 © Martin Parr / Magnum Photos / Rocket Gallery . Alasdair McLellan, Belfast, 2005 © Alasdair McLellan
“I knew I wanted it to celebrate a certain strand of British photography that I have always loved — one which documents the many and varied tribes and clans and classes that make up this island of ours,” Christopher Bailey, president and chief creative officer of Burberry, explained in a statement reported by THR. “It’s the spirit of those photographs — sometimes ironic, sometimes tender, always truthful — that has guided our September collection.”
Some key names in the industry came out to curate this show. Bailey, Lucy Moore, the writer and director of Claire de Rouen, the independent fashion and photography bookstore, and British photographer Alasdair McLellan curated the show together. McLellan has also been announced as one of the new creative collaborators for Burberry.
The exhibit will also feature Burberry’s Thomas’s all-day café and the Claire de Rouen bookstore, and is set to run Sept. 18 – Oct. 1. Burberry’s runway show for both their men’s and women’s collections will be Sept. 16.