Selena Gomez Reveals New Collaboration With Puma

First Coach, now Puma, next all of fashion? Selena Gomez is taking over the fashion world one brand at time!

On Monday, Gomez announced her collaboration with Puma via Instagram. She also spoke to Vogue about this fashion venture, why athleisure wear is her go-to, and how NYC is giving her lots of inspiration.

Officially a part of the fam @puma #pumapartner

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“It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go work out in, then put on a cute pair of shoes and go out after,” Gomez says about athleisure fashion.

“I think it’s important to feel confident in what you wear,” she continued when asked whether she wears athleisure often. Sometimes Gomez feels the most confident in her boyfriend’s, The Weeknd, hoodies.

Photo: Courtesy of Guy Aroch via Vogue

“Sometimes I’ll throw on his Puma stuff and just go out with my shoes,” she revealed. “I’ll just wear that as a little cute date-night dress or something to the movies.”

With a Coach campaign already underway, Gomez isn’t strapped for ideas, especially now that she’s living in NYC for a while.

Fearless talent and ???? of Instagram joins the family. @selenagomez #DoYou

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“I have to be honest, coming to New York has been very inspiring for me because I’m living here for a minute, and I’ve never lived here,” she said. “And this is kind of a huge staple city for streetwear—I get so many ideas just walking to get coffee every morning that I wouldn’t get in my car in L.A.”

With her authentic style, this Puma collaboration is probably going to be the staple for all laid-back cool wardrobes. Check out the rest of Gomez’s interview to learn more about her collaboration and her new sneaker fetish.

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