Balmain and L’Oréal Paris collaborated on the unique lipstick collection. As a promo video for the campaign, Olivier Rousteing and supermodels, filmed a sexy video.
In the video, Rousteing says:
“Make a statement before you even say a word. No matter your origin, no matter your tribe. Come together, be seen, be heard. United we are invincible. We are all worth it.”
WE ARE ALL WORTH IT So proud of my new Collaboration with L'Oréal : DIVERSITY COUTURE UNION this is more than a campaign its THE POWER OF WOMEN. Worldwide launch September 20th #balmainxloreal #unitedinvincible Art directed by @colinseyes Starring @doutzen @lara_stone @cindybruna @mingxi11 @soojmooj @gracebol @valentts @neelamkg @ysaunnybrito @alexinagraham @thelumagrothe @iammariaborges
The collection will be available worldwide on September 20th.