H&M Reveals Their Holiday Campaign

H&M is known for their affordable clothing and quality price, but recently their annual holiday lines have us wishing for winter to come sooner. Whether you’re planning to have a cozy night in with friends or a festive evening out on the town, this year’s holiday collection has something for every occasion.

Each year, H&M hires a world-renowned director to create a star-studded film that encompasses a humbling holiday message. This year, Johan Renck was chosen to direct the holiday campaign which stars Nicki Minaj. The holiday film also features John Turturro and Jesse Williams.

The film, which was a 12 second teaser, is an ode to a classic fairy tale, focussing on a heroic little girl who sets out to save Christmas with Nicki playing both her mother and a fairy guardian. It’s meant to shed light on the importance of caring for one another and to spread joy. The full version drops November 28.

Nikki, who has collaborated with many beauty and fashion brands thus far, is known for having a good fashion sense and keen eye for what people like, leaving H&M lovers far more excited than ever.

She was so good. Can’t wait for you guys to see her in the full H&M holiday commercial. Prague tingz

A post shared by Barbie® (@nickiminaj) on

In a press release sent to HelloGiggles, Nicki says,”I love the film’s overall empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the holidays.”

What are you waiting for? The collection is officially available online and in stores.





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