Roselyn Weaver is a fashion expert who, according to her blog, has worked nearly every position in the fashion industry – “from the retail sales floor, fashion show dresser (oh, the intern days!), wholesale rep, trend forecasting teams, visual manager to buyer. You name it, I’ve probably done it!” Since then, she’s made the switch to lifestyle blogging while working in supply chain management. I had the chance to interview her and to ask her some questions about Instagram, her newest creative outlet.
Q: I see on your blog that you recently went to Brussels. What would you say was the best part of this experience?
A: Belgian waffles. Not a day goes by where I don’t think about those, haha! Is there any one moment from your trip that you could single out as being more impactful than the others?! It’s funny that you ask this because I did have a moment when walking through the beautiful streets of Brussels. It was such a gorgeous, unusually sunny day in October so my husband and I were wandering the streets, taking photos and looking for the next café to enjoy our next meal when we turned a corner and saw the Belgian military guarding the area with assault rifles. That moment reminded me that not too long ago, the people of Brussels had lived through that horrific bombing. We had been enjoying the day and had the most pleasant encounters with the locals that this event had slipped my mind. That exact moment was another reminder to never take anything for granted.
Q: Similar to a lot of other popular Instagram accounts, your feed has a distinctive aesthetic. How did you decide on what you wanted your feed to look like?
A: Honestly, when I started my Instagram account, I just began sharing things that I loved. Fashion, fitness, traveling, my dogs LOL. I didn’t start with a distinctive aesthetic, but as time went on I started to realize a “look” I liked more and stuck with it!
Q: As a followup to the last question, I was also wondering if you think having a ‘theme’ or ‘aesthetic’ for your feed is restrictive. Does it stunt or encourage creativity in your opinion?
A: No, I do not think keeping an aesthetic for your feed is restrictive. I think having an aesthetic allows you to share a wide range of content while still keeping your feed looking consistent. It’s also much easier and visually appealing to the readers eye.
Q: How would you describe your style in three words?
A: Chic, Feminine, Versatile.
Q: What has been the greatest challenge of running an Instagram and blog so far?
A: Time. I also have a full time job so if I could just get 5 more hours in a day that would be great. : )
Q: What would you say are the staple pieces in your closet? Where did you get them from?
A: Blazers and distressed denim. My favorites have been from Nordstrom, Zara and Forever 21.
Q: What do you want people to take away from your page when they look at it? Is there any message you are trying to get across on this platform?
A: Style is about feeling good. If you like it, wear it. If you are having a bad day, put something pretty on and turn that day around. Style comes in all shapes and sizes. Style is YOU.
Q: What has been your favorite place that you have traveled to so far?
A: Fiji! The most beautiful beaches and the kindest people I have ever met!
Q: A lot of social-media moguls take advantage of multiple platforms. Do you see yourself moving from Instagram and blogging to another platform, like YouTube? Why or why not?
A: I have considered adding a YouTube channel, however I haven’t had the time just yet. Maybe in the future though. Stay tuned!
Q: How have you been able to find such a big following? What are some tips that you have to up and coming Instagrammers?
A: My number one rule is to put in time. Take the time to comment back to your readers especially when they have questions and also take the time to show love to other bloggers you adore. The Golden Rule!