Nars is one of the most popular makeup brands in the world, but many of its consumers are unhappy about the brand’s business in China.
Many people purchase and support beauty products that are cruelty-free. However, several well-known beauty companies, such as L’Oréal and Estée Lauder, use the Chinese market to reach their international consumers. Before these cosmetic products can be sold in the country, they must be tested on animals in government labs. Customers have heavily criticized the beauty brands for selling their products in countries where animal testing is required.
Nars is aware of their customers’ concerns and released a statement about the issue on Instagram. Nars explained that although they believe that animal testing needs to stop, they believe it is “important to bring our vision of beauty and artistry to fans in [China.]”
Even though Nars is trying to please its customers while still continuing their business overseas, people are voicing their disappointment in the company’s actions. Instagram user @samantha_crow commented on Nars’ post saying, “The way to fight for a cruelty free world is for LESS BRANDS TO SELL IN CHINA. If every brand chooses not to sell there, they’ll have no makeup and they’ll be forced to change. You are taking a step towards animal cruelty.” One user even stated that she would stop buying Nars products.
Although Nars appears to have the best interest of their customers in mind, it doesn’t seem the company will leave the Chinese market. Time will tell how the famous brand will handle this important issue.
We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV