3. Know Your Audience
With your purpose in place and research done, you should now have a better idea of who your audience is. Knowing your audience is key to the success of any business. This is how they gain new customers. If you think of yourself as a brand or business then you should view your audience as customers and leads. Knowing your audience is also an important first step to planning content. Without knowing what your followers want, you can’t possibly deliver consistent, effective posts.