4. Set Goals
The average person posts pictures aimlessly, without really taking into consideration how many followers or likes that picture will gain them. Therefore, social media goals is a new concept to most. However to truly become Instagram famous in 2017, you must learn to think like a business. Working towards a goal is crucial for any business. Goals allows you to test methods and weigh results. For Instagram you should focus on four main goals.
- Frequency of posts – How often you should publish new posts (per day/per week/per month)
- Followers growth rate – The number of followers you want to gain (per day/per week/per month)
- Engagement – The average number of likes and comments received per post
- Conversions – The amount of direct leads you get from your IG account. If you have a website you can look at Google Analytics to see how many viewers visited your site by clicking on your profile. The method will vary based on what you set up.