A powerful voice and beauty collide for the latest remarkable campaign. Lady Gaga is officially the new face of Tiffany & Co. Grace Coddington was creative director for the project and the campaign was photographed by David Sims.
The brand is taking a turn in marketing. Gaga won’t only be displayed everywhere during the Super Bowl as the half-time performer but also because Tiffany and Co. will be running its first ever Super Bowl ad commercial with Gaga as the star. This way, the brand has been able to give itself double exposure for one of the most-watched events of the year.
Lady Gaga is the new face of Tiffany & Co.! pic.twitter.com/AIVYrBwFt0
— Gaga Daily (@gagadaily) January 31, 2017
According to Vanity Fair, Tiffany and Co. has not advertised on television for 22 years.
Gaga will be advertising the Tiffany HardWear collection, which is set to arrive in stores on April 28. It will then be sold online May 2.
Having a modern influencer take center stage with one of the most well-known jewelry companies, the brand should expect to see relatively positive feedback.